WD-40
For a product that is as versatile as WD-40, it was harder to focus on a specific benefit because there are so many benefits. To make our campaign unique, my partner and I focused on a target audience that does not typically purchase this product or products like this, which is a rebellious teenager. Creating a character that acts as this teenager’s partner in crime to help them not get themselves into trouble can help put the product into the lives of the target audience.
Partner: Marissa Diaz De Leon
Magazine Ad
This ad would be placed into a magazine like Teen, Seventeen, or Popteen to target our teenage audience.
Billboard Ad
For the billboard ad, my partner and I were thinking about putting this billboard somewhere near a high school to grab the students' attention.
Instagram Ad
A lot of high schoolers are using Instagram at least once a day, so putting the ad on there would increase the product awareness.
