With Warbonnet being a unique product to advertise, it was very fun finding a different way to sell this to our target audience. My partners and I decided to position the Blackbird XLC as a cheaper alternative to staying at a hotel or Airbnb. Our theme throughout the campaign was the “Anti-BNB” to pose as a better way to sleep than somewhere that you have to pay a lot of money for just a night.

Partners: Abby Arvin and Viktoriia Medvedeva

Magazine Ad

A billboard ad like this would be put into a place that outdoorsy people like to live like Montana or Colorado.

Billboard Ad

For our magazine ad, we decided to have our magazine ad put into an outdoors type of magazine like Outside Magazine.

Flyer Ad

This flyer ad would be placed in national parks’ bulletin boards because that will communicate with our target audience.

Pinterest Ad

A Pinterest ad would target our target audience's age since a lot of people around the 25 to 30 age group like to look at Pinterest for inspiration for trips or other aesthetic things similar to this.