Death Wish Pumpkin Chai
Death Wish Coffee unveiled their new Pumpkin Chai coffee for all of the fall drink lovers. My partner and I focused on how someone could get to fall faster with Death Wish’s Pumpkin Chai coffee. We found fun, unique ways to get to fall with this coffee. We used a skeleton in each one of our ads to use an anthropomorphism strategy to engage the customers in these ads.
Partner: Susanna Fravell
Magazine Ad
With our broad audience, this magazine could be put into most popular magazines like People, GQ, and Vanity Fair.
Billboard Ad
A website banner ad would grab the attention of many to show anyone interested in coffee and fall flavors.
Instagram Ad
When brainstorming for other ways to get to places faster, a cannon came up as an interesting idea. Showing the skeleton throughout the campaign is what helps the unity of the ads and makes them look more cohesive. The theme of a cannon also matches with Death Wish’s edgy, rebellious side.
